If you’re eager to discover the newest web development trends in 2023, we’ve made it simple for you. You’ll have a comprehensive visual image of new trends after reading this.
The world wide web was created in 1983, but for a while in the early 1990s, it was still a novel concept. Although technology was developing, the first websites were necessarily basic. This was mainly due to the limited tools available to site designers, but it was also a result of how painfully slow dial-up internet connections were. Any person over the age of 30 can still remember the awful dial-up internet tone!
Faster network connections allowed for the rapid loading of feature-rich, attractive websites. Developers would be able to fully utilize cutting-edge technologies with shorter loading times.
The development of smartphones more recently has continued to affect web design and brought mobile-first design to the forefront of the debate. One of the fields that is expanding and changing the fastest is technology.
For businesses to keep ahead of the competition in this digital age, staying current on the most recent developments in the web development sector is essential. Here, we explore the newest web development trends that might support e-commerce businesses in boosting sales and audience.
FOR E-COMMERCE SITES: ARTIFICIAL INTELLIGENCE AND CHATBOTS
It’s simple to hear the word “AI” and immediately think of the Will Smith movie where initially “helpful” robots quickly went rogue and began enforcing their own laws. Putting aside worries of a futuristic world, early applications of artificial intelligence have progressively infused themselves into our daily activities in recent years.
Chatbots, the most popular type of AI in use today, are already being used to interact with users on thousands of successful e-commerce websites.
Chatbots have already made significant progress. When they were first developed, they would usually hold a customer with a query in a queue until a person could take over. Nowadays, a lot of businesses use bots to respond to common inquiries, handle concerns, or point potential customers in the correct direction, saving customer care resources.
These chatbots are used by businesses other than e-commerce ones. The introduction of technology is helping several sectors, like the hotel, healthcare, and food service, become more productive. Social media networks have started promoting the usage of chatbot technology in messaging platforms by corporate users.
Every query that AI learning algorithms process makes them more intelligent. It’s not unlikely that more customers will interact with them in 2023, which will make online buying more fun. As a result, individuals are more inclined to make purchases from technology providers.
VOICE SEARCH TECHNOLOGY
“Siri, name the top e-commerce web development company.” The answer to that is something we already know – *cough* Quickfire Digital – but we also know that an increasing number of people are turning to voice search technologies to discover answers to any questions that come to mind.
Voice interfaces are already used to asking a question and then hearing a spoken response from virtual assistants like Siri and Alexa. For websites to stay competitive, this kind of technology will be necessary.
SMARTER E-COMMERCE WEBSITES
Because smartphones are used for online surfing far more often than laptops, tablets, or desktop PCs, flexible site design is essential for the user experience. The Drum reports that 65% of all e-commerce traffic comes from mobile devices.
We may anticipate that by 2023, web design will have explored and experimented with design and functionality more, producing “smarter” sites that break free of conventional layouts, simple templates, and worn-out forms.
Depending on the user’s location, device kind, and other logged-in services, we have already seen the beginnings of this sort of technology in a variety of results. The internet is still expected to become even more user-friendly; for example, when a customer passes a physical store, a push notification can be delivered to their phone with an exclusive deal or a link to the business’s website, seamlessly fusing digital and physical marketing.
A significantly more individualized approach to a customer’s UX will be shown. Web designers will be able to build customized, one-of-a-kind experiences thanks to new technology. Templates that are pre-made will be replaced with personalized layouts and content.
DARK MODE EXPERIENCE
Dark mode is rapidly increasing in popularity, with the majority of smartphone users now opting to make the switch. Starting with Apple and Android, many other tech giants have incorporated it into their products.
Some apps have made this mode optional, with users able to turn on/off the dark mode via a toggle icon on the device screen, in the menu, or the app’s settings. Dark mode uses light-coloured text and other elements on a darker background, reducing eye strain, especially in a dark environment.
The benefits of dark mode:
- Reduces eye strain while using any app in low light conditions.
- Around 60% of battery power can be saved even at 100% brightness.
- Content is more legible and accessible to all
- Minimises blue light exposure.
SINGLE PAGE APPLICATION
Single Page Application is a popular web development technology currently leading the way. Unlike standard web apps, SPAs have a single page that loads the entire web page once with dynamic content and then loaded on that same page. Social media juggernauts such as Facebook, Twitter, and Instagram, are arguably some of the most popular SPAs we use.
One thing that makes single-page applications so great is fast loading speed, which is vital to reducing bounce rate. These apps even work well with a slow internet connection and when offline, using cached data loaded when the user launches the site.
If you want the very latest technologies working for your e-commerce website, why not book a discovery call with us? We can discuss your requirements and how Quickfire Digital can elevate your site, ensure you’re attracting more customers and offer them an unrivalled user experience.